Pharmaceutical service provider that was expanding naturally via word of mouth due to great service, and was ready to hit the global stage and attract a wider portfolio of partners and deals. In support of these activities they also requested a full rebranding, including materials, website, and online presence.
The strategy for creating growth and brand-awareness across external marketing channels was coupled with the objective of increasing web traffic. This strong growth of unique visitors is shown in the Google Analytics graph below.
For this client RiseKite runs multi-platform marketing campaigns and additionally fully manages their website and SEO.
Bringing the brand front and center in the pharmaceutical industry included directly targeting procurement teams, and the industry as a whole, to build long term awareness.
Complete campaign management of events and branding. We also manage the A-Z of content creation, web management and optimization, and budget control.
A Premium Technical Support provider needed to drive traffic to their website quickly while reducing the cost per sales conversion. Aside from driving revenue the company was pitching to be acquired by a larger global company, so it was paramount to reduce the cost per new customer, and increase the profitability of the service.
Achieving close to 10m impressions, the visibility of the brand was clear, but most importantly the Google Ads graph below shows a significant cost-per-conversion reduction from $11 to $4 over a six-month period, as well as a reduction in cost-per-click.
Cost for customer acquisition was initially very high. The client was working in a highly contested marketplace which includes big brand names such as Best Buy, all bidding for the same results.
We used AI and other advanced tools to adjust bidding based on time of day, specific locales, and other key factors to ensure the adverts were shown to those most likely to convert.
Results were a drop in cost-per-conversion from $11 to $4, as well as a cost-per-click drop, indicating targeting objectives were working and quality of ads and customers were improving.
As an OEM supplier to the global automotive industry, part of the nature of this clients business is not to be branded. However, when looking to expand, reaching a very niche audience was the objective in this case.
With a specific group of buyers to target, posts have to be eye-catching and very industry specific. Using data to drive decision making, we have grown the number of company followers, increased engagement and also both organic and sponsored clicks.
Due to a narrow B2B target we recommended LinkedIn to get their message in front of C-Suite execs. This allowed for targeting by a combination of seniority, industry and company names.
We used a series of informative, industry-centric posts which are written and designed in-house in order to create intrigue, increase engagement and demonstrate the quality and integrity of the client.
With sizable contract monetary value, and a very specific set of potential clients residing in the highest echelons of the auto industry, the clear objective is quality over quantity for this client.
A new solar energy company in North America wanted to hit the market hard and get their brand known. Driving awareness in such a competitive market, within a very short time frame and on a tight budget was an exciting challenge for the team.
On a very limited budget, RiseKite was able to drive substantial brand awareness quickly, and grow upon it as the content was modified and optimized based on the data output.
Coastal regions in North America are a tough market to enter for solar businesses. Especially small ones who have a limited reach and minimal budget. However, thanks to creative content and campaign management we were able to hit our engagement targets.
We used Facebook to hit client objectives of showing their adverts 1 million times. The audience was specifically targeted for their service areas, in addition to a set genre within an age and demographic category (working homeowners).
By specifying the audience and using a series of dynamic adverts we were able to quickly identify the target and display compelling adverts when people were most likely to engage. A by-product was the growth of their Facebook followers for future campaigns.
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